Research project - Artefact 5 from Sarah Leetszna on Vimeo.
1.
Though your film production
knowledge, do you know how a film poster produce is and who will go to find
‘who’ to design?
-Take photos from still
photographerà do the basic design
- It must have a film logo
designer, it can be one or two designer.
2.
How to prove that poster is
good or not?
-to give this poster to
someone isn’t know this film before to test the market.
-the words under the
poster are important as well, they are attract those audience.
-the production team on
the poster in Hong Kong is so small, you can’t see what the name in there.
- Western people would
like to find information on the internet like IMBB. But it won’t use official
page. It just knows the film though trailer in cinema or bus stop poster or on
the Facebook page.
-The posters in Hong Kong
are showing this film have many awards for the other country. The poster is good or not is affecting
audience to watch this film in the cinema in Hong Kong even the design or it
have awards. But Western audience will find more information by them self.
3.
Do you think the existing poste
need to be improved?
-
The poster in Japan is really
good! They will redesign the Hollywood film or Hong Kong Film poster. Kate
think Japan poster is better than others counties poster.
-
Japanese is good at to show off
the typeface and attract audience attention.
-
E.g. ‘ the science of sleep’
-
Japan poster is like cartoon
and gorgeous. Hong Kong is not really good. The western is more pragmatic.
4.
What will do the poster? Is a
freelancer or a company?
-
The film Publisher does it.
Once they buy the copyright of this film they will do the whole thing of the
advertisement. Including the cardboard
and back drop and leaflet in the cinema.
5.
What do you think about these
similar posters? Did you know this before?
-
Kate knows this before I show
her the pictures and she think this is not a disadvantage. It is because the
main point is audience like them and they are still accepting them.
-
The important thing is the
layout. The design element isn’t not much to used.
-
The selling point is the actor.
So designer usually will make the main role or the famous star bigger.
-
The poster design it may not
relevant the film story. The main thing is how to make audience to buy a ticket
to the cinema.
6.
How about independent film?
-
There have no film market value
in Hong Kong. They usually join some
competition outside Hong Kong then come
back. So that will have many people to know this film.
-
E.g. A investor pay funding to
an independent director, the film is now in the festival of Cannes.
7.
Do you think all film story a
similar?
-
The film in Hollywood is
similar story. There is a formula to film; Hero needs to be save beauty. It
must have handsome boy and girls.
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