Research Project - Artefact 4

artefact4 from Sarah Leetszna on Vimeo.

Artefact 4 – Focus group

I find some poster from the Internet; they are all combining from one blogger, which I don’t know who is he. He put all similar design posters in to one and groups them together. I printed them out and show in the focus group. So they will have some discussion and answer my question.
I invited 4 people from different course, two of them came to my artifact 1 interview before. They are studying product design BSc, MA interior Architecture, Marketing and one product design graduated. Two questions I ask them: what do you think about these posters? 2. Do you think all film is become same style of story so the poster is too similar, lack of represent something about nowadays issue? They didn’t realize that they are similar before I show them these posters. Because they are appear with different time and place. If this poster design again in ten years later, they think they will forgot the one in ten years  before. They think it is quite interesting. One of them think that the design of the poster is good because they are all related the film.

For the 2^nd question, Do you think all film is become same style of story so the poster is too similar, lack of represent something about nowadays issue? They think difference country have different culture. For example, it needs to be cry within two lovers in Korean movie. But they think it won’t be need to have nowadays issues. 

Artefact 5.

Research project - Artefact 5 from Sarah Leetszna on Vimeo.

1.     Though your film production knowledge, do you know how a film poster produce is and who will go to find ‘who’ to design?

-Take photos from still photographerà do the basic design

- It must have a film logo designer, it can be one or two designer.

2.     How to prove that poster is good or not?

-to give this poster to someone isn’t know this film before to test the market.

-it need to be prove by film director and produce.  E.g. ‘Green snake’

-the words under the poster are important as well, they are attract those audience.

-the production team on the poster in Hong Kong is so small, you can’t see what the name in there.

- Western people would like to find information on the internet like IMBB. But it won’t use official page. It just knows the film though trailer in cinema or bus stop poster or on the Facebook page.

-The posters in Hong Kong are showing this film have many awards for the other country.  The poster is good or not is affecting audience to watch this film in the cinema in Hong Kong even the design or it have awards. But Western audience will find more information by them self.

3.     Do you think the existing poste need to be improved?

-        The poster in Japan is really good! They will redesign the Hollywood film or Hong Kong Film poster. Kate think Japan poster is better than others counties poster.

-        Japanese is good at to show off the typeface and attract audience attention.

-        E.g. ‘ the science of sleep’

   

-        Japan poster is like cartoon and gorgeous. Hong Kong is not really good. The western is more pragmatic.

4.     What will do the poster? Is a freelancer or a company?

-        The film Publisher does it. Once they buy the copyright of this film they will do the whole thing of the advertisement.  Including the cardboard and back drop and leaflet in the cinema.

5.     What do you think about these similar posters? Did you know this before?

-        Kate knows this before I show her the pictures and she think this is not a disadvantage. It is because the main point is audience like them and they are still accepting them.

-        The important thing is the layout. The design element isn’t not much to used.

-        The selling point is the actor. So designer usually will make the main role or the famous star bigger.

-        The poster design it may not relevant the film story. The main thing is how to make audience to buy a ticket to the cinema.

6.     How about independent  film?  

-        There have no film market value in Hong Kong. They  usually join some competition outside Hong Kong then  come back. So that will have many people to know this film.

-        E.g. A investor pay funding to an independent director, the film is now in the festival of Cannes. 

7.     Do you think all film story a similar?

-        The film in Hollywood is similar story. There is a formula to film; Hero needs to be save beauty. It must have handsome boy and girls. 

Artefact 3

There's only 9 things in the film poster from Sarah Leetszna on Vimeo.

Artefact 3 – Poster video

In this video, I chose 108 film poster to make them as 9 kind of design element in film poster. 

1. Big head
2. More than 2 people
3. Standing here.
4 divide into two parts
5. Divide into three parts
6. Actor In the square
7. Broken face
8. Eye
9. Half half

I found out that there are many film poster are same but only the actor/ actress and background is different. I put this video on the Facebook and vimeo. I hope that will have like or comments. But there’s just a few people reply. One of the answer is it think it is "actor & actress in square" rather than only actress (which means female); the 2^nd point is I do realize the difference between "half half" & "divide into two parts”, but honestly it is not that clear. But it's definitely an interesting topic.

It seems is not really effective. So I decided to move on to next artifact. 

Artefact 1 cinamagrph

Artefact1 interview from Sarah Leetszna on Vimeo.

cinemagraph